Strategies That Make An Impact
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Google+ Brand Pages Are the "Wild West"– for Now
Originally published by Mashable on November 8, 2011
First, the good news for marketers about Google+: It's incredibly easy to set up a brand page there. Now, the bad news: It's incredibly easy to set up a brand page there.
Although there's a verification system in place, I was able to create this fake Coca-Cola brand page in a few minutes. The biggest hurdle to setting up a fake brand page is you have to agree to Google's Page's Terms, which requires that only users "with authority over the subject matter" can set up a Google+ Page. If you violate those terms, Google says it will block or take your page down. It's also possible to set up an "unofficial" Google+ page for a brand you like, like this one for Coca-Cola...full article