Rivé Glass Water Bottles
Rivé is a design-driven manufacturer of fashionable, eco-friendly hydration containers. We have been Rivé’s full service marketing strategy team for 3 years including management of all online marketing, website, public relations, email, and social media marketing.
Our work includes brand development, original photography, and creative direction to position Rivé as the premium glass water bottle for the sophisticated, health-conscious consumer. We recognized an opportunity to introduce this product as the “reinvention the water bottle” to the market by capitalizing on the ideas of fashion-forward design; safe, high-quality materials; and personalization.
As the Rivé brand is all about lifestyle and personal expression, we developed a stylized and “brandable” creative concept that emphasized glamour and fun through experiential scenes that highlight the bottle as “the star.” Our work with Rivé also includes an integrated public relations and social media strategy as well as website design (www.riveusa.com), packaging, trade show exhibit design, a series of brand videos, original photography, and an integrated marketing campaign to launch the product globally in 2011.