Online advertising can quickly raise visibility of your brand online. Targeting may include one or more of the following strategies: Geographic, Contextual (based on the nature of the on-page content), Keyword, Behavioral (based on a user's past browsing behavior), Retargeting (ads delivered off-site to users who did not complete a particular on-site action), or Psychographic. Advertising may include PPC, banner ads, peel downs, floating, interstitials, pushdowns, takeovers, expanding, data capture, videos, and skins.
Search Engine Optimization: For the greatest long-term return on investment, we recommend using search engine optimization (SEO) to improve your online rankings. We offer analysis of website structure, page meta-data, keyword density, and other factors critical to SEO success including evaluation of the competitiveness of the keywords related to your business and development of a cost-effective strategy to target search phrases. Includes research, reporting, and ongoing optimization using key words, meta data, and site structuring.
Pay-per-click (PPC) campaigns: Pay per click (PPC) advertising creates immediate online visibility and is a great way to quickly get in front of potential customers. Like SEO and other search marketing strategies, the first step in developing a PPC campaign is to identify the best possible keywords that your target audience is using to find products or services.
Contextual Advertising: Highly targeted. Highly effective. Contextual advertising is all about delivering the right message to the right person on the right website at the right time. Buy placing ads that appear within a website rather than on search engine results pages, we can target users who will convert the best.
Social Advertising: Social advertising, a market that didn’t exist just a decade ago, is projected to generate $11 billion in revenue by 2017. Did you know social ads have 55% higher recall than non-social ads? Let us help leverage your social channels.