Social Media Strategy: Research and prioritization of social media platforms and recommendation of universal usernames, creation of a 3-month content calendar, target audience segmentation, and an implementation plan that includes specific goals, actionable strategies, tactics as well as key performance indicators to measure success. Our social media marketing plan is designed for organizations that want to use social media to build brand-awareness, influence the acceptance and promotion of products and services, generate website traffic, and increase viral buzz and incoming links to improve search engine optimization. Includes short- and long-term recommendations as well as a launch strategy and half day in-house training for your team.
Interactive Facebook Tabs: An interactive Facebook “tab” takes the standard Facebook page and turns it into a dynamic, branded experience. Utilizing interactive tabs can turn your Facebook page into a robust extension of the website through the use of user-generated forums, image galleries, video libraries, and e-commerce integration. Perhaps the most important aspect of leveraging Facebook is the word-of-mouth promotion that this social media channel offers including buttons with pre-populated content optimized for social sharing.
Social Media Contests: Social media contests aren’t just for big brands - we can leverage social media contests to engage, excite, and motivate audiences of all ages across multiple social platforms. Contests can take many forms - from photo contests, to scavenger hunts, to simple giveaways - a social media contest is a great way to create buzz and raise awareness. A contest can drive traffic to webpages and serves as a valuable lead generation tool by capturing email addresses that can be used for re-marketing.
Social Media Promotions: A group deal doesn’t just bring in new customers for a one-time sale - it creates an opportunity to up sell and build an ongoing relationship. Here are a few reasons why group discounts are such a powerful marketing tool:
- Customer Tracking: We provide you with a list of the customers who buy your deal, enabling you to re-market to them in the future.
- Expanded Reach: Group discounts offer the advantage of reaching a much larger audience helping to raise awareness of your brand, products, and services.
- Involvement On Social Platforms: People who sign up for group deals are more likely to follow the brand on platforms like Facebook and Twitter.
Social Media Content Management: We offer complete, turn-key social media management services including Facebook, Twitter, Pinterest, YouTube, ghostwriting for blogs, and more. Our social media management program can be tailored to meet any budget and includes ongoing measurement, reporting, and research. For events, we specialize in live tweeting and have a designated “street team” to facilitate real-time Q&A, hashtag promotion, and event coverage.